HotelsForEvent launch: online booking solution for event organisers

The HotelsForEvent online booking solution for event organisers has now been officially launched after promising results during the testing period. In that time, 1,821 bookings were made using the service, and turnover amounted to USD 1,020,362. The figures confirmed developers’ expectations.

This up-to-date service is in demand and satisfies the needs of both event organisers and visitors. On the one hand, HotelsForEvent makes it more organised and effective for visitors to plan their trip. On the other hand, event organisers earn visitors’ loyalty and gain extra income.

The service is created to suit event organisers’ needs in terms of an accommodation management solution, while helping to avoid unnecessary calls during the event organisation process. HotelsForEvent combines accommodation offers from the best online booking systems such as Booking.com, HRS, Expedia, Hotels.com, Hotel.info , Agoda, Otel.com and Travelocity. It also generates a comprehensive list of accommodation offers, valid for specific event dates and locations. “A price comparison, sorting feature, flexible filters and a ‘visual search’ option allows the visitor to obtain the most relevant search results. At the moment, the solution is available in 10 different languages, thus ensuring product availability for local as well as international visitors,” stated Gennadiy Netyaha, the CEO of the developer company.

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ExpoPromo Group Becomes an Associate Member of UFI

London, 10 May 2011 - ExpoPromo Group Ltd, the owner of ExpoPromoter – the largest online Affiliate Network for business events organisers – has been accepted as an Associate Member of UFI, the Global Association of the Exhibition Industry. The decision was taken at a UFI Executive Committee meeting held on 26 March in New Delhi.
 
UFI is the leading global association of trade fair organisers and exhibition venue operators, representing over 550 member organisations in 84 countries. As well as supporting national and international expo industry partners, it carries out promotion, research and training. The Association’s Approved Event scheme provides a widelyrecognised quality guarantee for both exhibitors at, and visitors to, an event.
 
UFI membership will enable the ExpoPromoter team to play a greater role in contributing to the industry’s development, through knowledge sharing. The team will also have an enhanced ability to provide individual partners with cutting-edge tools to promote and organise events. Membership also has multiple benefits for ExpoPromoter: the opportunity to network with a wide range of expo professionals; to be kept informed about industry developments; to share best practices; and to gain insight on how to provide the best
possible services for our clients.
 
In the words of Hennadiy Netyaha, CEO of ExpoPromo Group Ltd: 
By joining UFI we now have a great opportunity to share information about the solutions we offer with key exhibition industry players. We operate an internet-based Affiliate Network, an efficient and user-friendly vehicle for increasing numbers of exhibition promoters, visitors and ultimately buyers. We not only promote events, but are also aware of the importance of visitor loyalty – and we help organisers build such loyalty with a range of online services. We are excited about upcoming discussions with industry partners which will allow us to develop our products to even better match our users’ needs.
 
More than 82, 000 events are currently posted on the ExpoPromoter Affiliate Network. Any event organiser can, with a single click, add an exhibition to the ExpoPromoter.com calendar, as well as the calendars of more than 700 of our web partners. The number of visitors to network sites continues to grow – last month the Affiliate Network recorded 2,295,598 unique page views.
 
ExpoPromo Group, which is headquartered in London, has representative offices in the Netherlands and Hong Kong. ExpoPromoter receives technical support from its office in Ukraine.

ExpoPromoter raises US $1M from Dekarta Capital

Move marks first venture investment for US$100M fund

  London, 19 January 2011 – ExpoPromoter, which offers a set of online services for event organizers, has received US$1M of Series A funding from Dekarta Capital, a private fund focusing on companies with extraordinary growth potential.

ExpoPromoter is the largest exhibition events database worldwide, covering 77,000 events by more than 8,000 event organizers. With an affiliate network of more than 500 business websites, ExpoPromoter provides a hub for any services that might be needed by someone organizing events such as conferences and exhibitions. This includes event promotion and advertising, online ticketing and logistical support such as hotel bookings. The service automates some of the time-consuming, labour-intensive but critically important activities involved in organizing business events. It also provides event marketers with clear insight into the return on investment each event delivers. This means organizers can focus their efforts on those activities that deliver the highest commercial value.

The Dekarta Capital Fund was created in 2008 to invest in both early stage and high-growth phase businesses. Managed by Alexander Lyadov and Denis Kim, Dekarta Capital is focused on supporting determined and resourceful entrepreneurs able to successfully shape and adapt to an ever-changing and uncertain world, creating exceptional value for its clients, employees and investors.

Hennadiy Netyaha

  Hennadiy Netyaha the founder and CEO of ExpoPromoter, with a track record of more than 15 years in the exhibition and Internet sectors, commented: “The investment from Dekarta Capital gives us the opportunity to create more value for customers by developing our affiliate network, increasing the number of partner websites, expanding our event database and building up a strong infrastructure – all supporting the rapid growth of our company".

Alexander Lyadov

  “Today, more than ever before, a company’s success depends on using resources wisely. We believe ExpoPromoter is well-positioned to address the need for event organizers to make every marketing dollar deliver predictable and measurable results,” said Alexander Lyadov, Managing Partner, Dekarta Capital. “In the events sector, where the investment battlefield is marketing, ExpoPromoter’s ability to clearly demonstrate ROI makes it an indispensable tool of choice for any event organizer.”

About ExpoPromoter

Expopromoter is part of ExpoPromo Group, which creates and supports a network of exhibition related web resources. ExpoPromoter constitutes a web-based catalogue of business events for more than 146 countries and across 25 industry sectors. It enables trade fair organizers, venues and service companies to promote their events more effectively. The beta version of the web service was launched in 2007. Its affiliate network currently registers about 600,000 unique visitors, over two million unique page views and total traffic of around 15 million visitors monthly.

The company is headquartered in London, with a technical office in Kyiv (Ukraine). Further information is available at http://www.expopromoter.org.

About Dekarta Capital

         Founded in December 2008, Dekarta Capital is a private equity and venture capital firm specializing in early stage and growth equity investments in middle market companies. Presently, Dekarta Capital manages the assets of a private fund equal to US$100 million. The firm seeks to invest in all sectors with a focus on financial services, Internet, retail, media and technology. It typically invests up to US$1 million at the early stage and between US$2 million and US$15 million at later stages. The fund supports technology companies originated in Russia, Ukraine and Latvia, which have clearly demonstrated their potential to become industry leaders on the global arena. Further information is available at http://en.dekartacapital.com/.