The winners have been announced for the 2012 UFI
ICT and operations awards.
Spanish venue Fira de Barcelona took the top honour in the
UFI operations competition while Germany’s Messe Frankfurt won in the UFI ICT
competition.
UFI presents the awards in recognition of outstanding ICT,
marketing and operations initiatives successfully implemented by exhibition
professionals in the global exhibition community.
The event, which took place in Utrecht, Holland on 26 and 27
April, selected the winners after presentations by three finalists in each
award category, addressing: ‘Service Quality Management in Exhibition
Operations’ and ‘What new services did your mobile app provide for your
exhibition customers?’
The winner of the ICT award was selected from entries
displaying programmes designed to present mobile applications with proven
results in the exhibition sector. Messe Frankfurt’s winning Smartphone App
brings together on- and off-line media in one media package. Already implemented
in 15 Messe Frankfurt events, the app guides the user through practical
information including floor plans and exhibitor search, to social media
community building and location based services.