Thursday, 22 December 2011

Summing Up 2011...

Merry Christmas and Happy New Year!

May the New Year be filled with wonderful adventures and many successes! Get your prediction from ExpoPromoter here.

We had lots of successes this year…
  • ExpoPromoter became an associated member of UFI, AIEE and IFES
  • ExpoPromoter Affiliate Network reached more than 900 b2b web sites
  • We have created useful online tools for event organisers, which can be implemented on event web site and even updated them:
-     TicketForEvent – online registration and e-ticketing service for event organisers. One can already purchase e-ticket and choose a seat in the event hall. Very soon the interactive scheme option will be also available.
-     HotelsForEvent – online hotel price comparison and booking service, which aggregates data from 9 online booking systems. In just a few months the service grew in 23,5% – and relevant search is now made within 235,000 hotels all over the world.

We keep on growing, that is why you should expect more surprises next year. We shall offer you much more!

Thank you for being with us!

Tuesday, 20 December 2011

Merry Christmas and Happy New Year

May your New Year be filled with wonderful adventures and many successes!

Want to get a prediction for the year 2012? Click here

Friday, 16 December 2011

ExpoPromoter Goes On Bringing Professional Buyers' Delegations to the Major Events of Rimini Fiera and Fiera Milano International

ExpoPromoter Hosted buyer programme is appreciated by many European event organisers for the ability to attract to international trade fairs highly targeted professional attendees.

Successful 2-year cooperation of ExpoPromoter with well-known Italian exhibition organiser Rimini Fiera resulted in attraction of delegations from CIS countries and  Baltic region. Exhibitors received guaranteed potential leads and signed more contracts with new market representatives. Attendees in their turn didn’t waste their time on organization of a trip and received a full-scale service instead.

Rimini Fiera provides the professional buyers with all the necessary facilities to fulfill their business interests – privileged travelling and accommodation conditions, matchmaking solution, personal assistant/translator etc.

After event organiser confirms buyer`s participation in the event, registered buyer gets access to the Rimini Fiera online matchmaking application in order to plan his business meetings with the exhibitors. User friendly interface and functionality of the solution makes exhibitor search very easy and meeting arrangements are made automatically and quickly

Thus, individual schedule is created for each buyer to hold 12 business meetings in one day. Moreover, professional visitors experience no difficulties in communication, since every buyer is provided with personal assistant whose foreign language is fluent and specified

Professional buyers` delegation gathered by ExpoPromoter to visit 61st International Hospitality Exhibition SIA Guest in November, 2011consisted of 33 companies from Russia, Ukraine and the Baltic countries.Delegates conducted 396 business meetings

ExpoPromoter regularly receives orders from the leading European event organisers to form professional buyers group. At the moment ExpoPromoter attracts representatives for such international trade shows as Macef, Sapore, Technodomus and Rimini Wellness.

If your company`s profile fits any of the named exhibitions please contact ExpoPromoter’s VIP Buyer Department at e-mail:

January, 26-29, 2012
Organiser – Fiera Milano International
The  International  home  show. Show sectors: Table and kitchenware; Home d├ęcor; silver; bijoux, gold, fashion and accessories; Gifts, trade and big volume.

Fabruary, 25-28, 2012
Organiser – Rimini Fiera SPA
The B2B event for the food and beverage sector. Innovations and trends in the Ho.Re.Ca. industry.865 companies, 79,823 professional visitors, 3,000 business meetings between exhibiting companies and foreign buyers from 42 countries.

April, 20-24, 2012
Organiser – Rimini Fiera SPA
The international expo of wood technology for the construction and furniture industries.The leading manufacturers of machines, parts, accessories and tools for the woodwork industry get together over five days to present their latest products and technological innovations. More than 100 companies from the CIS countries are expected to join the delelgation. 

May, 10-13, 2012
Organiser – Rimini Fiera SPA
Fitness, wellness and sport.
Exposition sectors: Fitness; Wellness; Wellness food; Sports and sports fashion; Services; Rehabilitation.

Friday, 9 December 2011

More than $1 Million Raised in Support of IAEE Public Relations Campaign Industry-Wide Initiative Launched to Increase Awareness of Face-to-Face Events

LAS VEGAS, 8 December 2011 – Today, the International Association of Exhibitions and Events™ (IAEE) announces it has raised more than $1 million in support of its public relations campaign to increase awareness about the long-term benefits of face-to-face exhibitions and events.

At the heart of this project is a drive to raise funds to support the campaign's goal which is to tell the industry's story while strengthening the exhibitions and events industry's reputation as the preeminent medium for conducting business. No other media brings buyers and sellers together as effectively.

IAEE Chairman Vinnie Polito says, "I am thrilled by the support from hundreds of our colleagues and their organizations. Never before, in IAEE's 83-year history, has there been such a collaborative effort to achieve one goal. As a result, we are now well-positioned to launch and support a vital campaign that will benefit our own industry and the customers we serve."

He continues, "I sincerely appreciate the efforts of the Public Relations Task Force led by Kimberly Hardcastle, Paige Cardwell and Nina Carrara, as well as my fellow directors on the board who were led by Visit Orlando's President and CEO Gary Sain. The generous contributions pledged as a result of these efforts will be invested carefully to meet IAEE members' expectations."

Early supporters who not only supported the campaign financially, but who also submitted compelling stories of their exhibitors' successes include the Consumer Electronics Association, SEMA, INFOCOMM, Monster Cable, the National Association of Broadcasters and the National Restaurant Association to name a few. The three-year-long campaign will focus on communicating the strengths and relevance of face-to-face opportunities, increasing the favorable impression of events, compiling real stories about the power and uniqueness of trade shows, differentiating trade shows from other forms of engagement and leveraging new media and digital opportunities to expand reach and build an online presence.

Additionally, from the initial creation of the Campaign, industry associations including of the Destination Marketing Association International (DMAI); Exhibition Services & Contractors Association (ESCA); Major American Trade Show Organizers (MATSO), and The Society of Independent Show Organizers (SISO), have been instrumental in the development and establishment of their long-term commitment to the Campaign.

Supporting Organizations Include:

American College of Surgeons in Chicago
Association of Equipment Manufacturers (AEM)
Atlanta Convention and Visitors Bureau
Chicago Convention & Tourism Bureau
Conference Direct
Consumer Electronics Association/CES
Convention News TV (CNTV)
CTIA – The Wireless Association
Dallas Convention and Visitors Bureau
Destination DC
Detroit Metro Convention and Visitors Bureau
Global Experience Specialists (GES)
Global Pet Expo
Greater Boston Convention and Visitors Bureau
Greater Houston Convention and Visitors Bureau
Greater Miami Convention and Visitors Bureau
Hawaii Convention Center
Helms Briscoe
InfoComm International
International Housewares Association
LA Inc. The Los Angeles Convention and Visitors Bureau
Los Angeles Convention Center
Las Vegas Convention and Visitors Authority
Louisville Convention & Visitors Bureau
McCormick Place
Messe Frankfurt GmbH
National Association of Broadcasters (NAB)
National Association of Home Builders (NAHB)
New Orleans Metropolitan CVB
Northstar Meetings Group
Orange County Convention Center
Philadelphia Convention and Visitors Bureau
Premier Beauty
Radiological Society of North America (RSNA)
Rosen Hotels and Resorts
San Antonio Convention & Visitors Bureau
San Diego Convention and Visitors Bureau
San Francisco Convention and Visitors Bureau
Society of Independent Show Organizers (SISO)
Society of the Plastics Institute
Solar Energy Trade Shows LLC (SETS)
Tourism Toronto – Convention and Visitors Association
Trade Show Executive
UBM Live
US Poultry & Egg Association
Visit Denver
Visit Mexico
Visit Orlando

American Society of Anesthesiologists
Anaheim – Orange County Visitor and Convention Bureau
Austin Convention and Visitors Bureau
bxb Online
Columbus Convention and Visitors Bureau
Destination Marketing Association International (DMAI)
Experient, Inc.
Ft. Worth Convention & Visitors Bureau
George R. Brown Convention Center
Greater Fort Lauderdale Convention and Visitors Bureau
Greater Vancouver Visitors and Convention Bureau
Indianapolis Convention and Visitors Association
International Association of Amusement Parks and Attractions (IAPPA)
Interservice/Industry Training, Simulation and Education Conference (I/ITSEC)
Kansas City Convention and Visitors Association
Memphis Convention & Visitors Bureau
Metropolitan Tucson Convention & Visitors Bureau
Minneapolis Northwest Convention and Visitors Bureau
Nashville Convention and Visitors Bureau
Packaging Machinery Manufacturers Institute (PMMI)
Performance Racing
St. Louis Convention and Visitors Commission
Seattle Convention and Visitors Bureau
Tampa Bay and Company
Visit Baltimore
Visit Charlotte
Visit Jacksonville

AE Ventures
Center for Exhibition Industry Research (CEIR)
Craft & Hobby Association
Exhibit Surveys, Inc.
Exhibition Services & Contractors Association (ESCA)
Light Speed
Major American Trade Show Organizers (MATSO)
Mears Transportation
National Automobile Dealers Association
Portland Oregon Visitors Association
VP International
Western Veterinary Conference

About IAEE
Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit for more information.

ExpoPromoter is also the member of IAEE.

Wednesday, 7 December 2011

10 Tips to Increase Your Event Attendance and Gain Visitors Loyalty

1. Well-organised event

Never think your attendees won’t notice anything. If you are organizing an event – take good care, be attentive, consider the smallest details and hire professionals to make it a perfect event and unforgettable experience for your clients. Positive feedback is the best tool to promote your event and attract more exhibitors and visitors. Similar to social networking negative comments in the world of Internet turns out to be a disaster for your event. Keep in mind Jeff Bezos’ words “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”.

2. User friendly event web site

Make sure that your event web site is not only stylish and modern, but also informative and has a user friendly interface. Potential clients are to find necessary information quick enough to make a decision about participating in your event. Make certain that they don’t get lost in your web site – make it simple, functional and clear.

3. Respect your visitor and save his time – he’ll be grateful

Do you have a lot of spare time? Why do you think event attendees have more?

First of all, don’t hesitate to implement online registration and e-ticketing service on your event web site. It will provide your participants with a time-saving opportunity to buy a ticket online and avoid queuing at the entrance. Note that your time will be saved as well, in addition to contracting your expenses. Due to automation of registration, billing and check-in processes you will have your costs on hiring additional staff cut.

4. Provide attendees with additional benefits

Do as much as you can to provide your event attendee with all the information he needs to plan his trip right on your web site. Place a link to air/train tickets finder, car rental website, online hotel booking system. In addition to saving your visitors time you can also get commission from service companies and additionally monetize your visitors flow. (e.g. Google Flight Search, HotelsForEvent etc.)

One shouldn`t forget about the matchmaking solutions offering your attendees the opportunity to plan meetings with exhibitors in advance.

5. Hosted buyer program

If you are about to organise a trade show or exhibition spend some money to attract professional visitors. Scale geography of your event, gain participants and attendees loyalty – provide them with guaranteed business meetings using matchmaking services to make profitable deals.

6. Invite your past event attendees to join next event and encourage them with discounts

If you use online registration system, then your past attendee’s data base is ready to be put in work. E-mail your past visitors to invite them to the next edition or inform about a new event launch. The interest may rise if you offer a discount by sending a promo-code. Give attendees special offers and increase their loyalty!

7. Don’t spam

You may lose your visitors if you go too far trying to get in touch with them. People nowadays receive a pile of emails every day and if you go on spamming them don’t wait for a positive feedback. Stay positive and unobtrusive.

8. Attract your audience by informing

Give maximum information about your event on your web site, in corporate blog – everywhere. Firstly, it will prevent you from answering unnecessary questions and save your precious time. Secondly, the more information you distribute, the more people you are likely to engage. Describe all aspects of your event and don`t forget to write from the point of view of each visitor group (exhibitors, attendees, press etc.), they require information to be put in a different way.

9. Don’t ignore the power of social networking

Creating pages for your event in social media is a good way to address your target audience in person and analyse public opinion. Don’t be too formal, but avoid familiarity. Post something familiar to visitors and exhibitors – for example photos/videos from the event, news from the participants etc. It’s important to find balance in combining business-style communication and informal style of social networks.

10. Leave your promotion to professionals

To increase your event awareness use popular event calendars – some of them are free of charge and offer additional pre-paid promotion. The sum to pay for such promotions on b2b web sites is often reasonable, but you’ll save yourself a lot of time for core organization process. For example targets your advertising on b2b web sites from your event industry.