Friday, 9 December 2011

More than $1 Million Raised in Support of IAEE Public Relations Campaign Industry-Wide Initiative Launched to Increase Awareness of Face-to-Face Events

LAS VEGAS, 8 December 2011 – Today, the International Association of Exhibitions and Events™ (IAEE) announces it has raised more than $1 million in support of its public relations campaign to increase awareness about the long-term benefits of face-to-face exhibitions and events.

At the heart of this project is a drive to raise funds to support the campaign's goal which is to tell the industry's story while strengthening the exhibitions and events industry's reputation as the preeminent medium for conducting business. No other media brings buyers and sellers together as effectively.

IAEE Chairman Vinnie Polito says, "I am thrilled by the support from hundreds of our colleagues and their organizations. Never before, in IAEE's 83-year history, has there been such a collaborative effort to achieve one goal. As a result, we are now well-positioned to launch and support a vital campaign that will benefit our own industry and the customers we serve."

He continues, "I sincerely appreciate the efforts of the Public Relations Task Force led by Kimberly Hardcastle, Paige Cardwell and Nina Carrara, as well as my fellow directors on the board who were led by Visit Orlando's President and CEO Gary Sain. The generous contributions pledged as a result of these efforts will be invested carefully to meet IAEE members' expectations."

Early supporters who not only supported the campaign financially, but who also submitted compelling stories of their exhibitors' successes include the Consumer Electronics Association, SEMA, INFOCOMM, Monster Cable, the National Association of Broadcasters and the National Restaurant Association to name a few. The three-year-long campaign will focus on communicating the strengths and relevance of face-to-face opportunities, increasing the favorable impression of events, compiling real stories about the power and uniqueness of trade shows, differentiating trade shows from other forms of engagement and leveraging new media and digital opportunities to expand reach and build an online presence.

Additionally, from the initial creation of the Campaign, industry associations including of the Destination Marketing Association International (DMAI); Exhibition Services & Contractors Association (ESCA); Major American Trade Show Organizers (MATSO), and The Society of Independent Show Organizers (SISO), have been instrumental in the development and establishment of their long-term commitment to the Campaign.

Supporting Organizations Include:

American College of Surgeons in Chicago
Association of Equipment Manufacturers (AEM)
Atlanta Convention and Visitors Bureau
Chicago Convention & Tourism Bureau
Conference Direct
Consumer Electronics Association/CES
Convention News TV (CNTV)
CTIA – The Wireless Association
Dallas Convention and Visitors Bureau
Destination DC
Detroit Metro Convention and Visitors Bureau
Global Experience Specialists (GES)
Global Pet Expo
Greater Boston Convention and Visitors Bureau
Greater Houston Convention and Visitors Bureau
Greater Miami Convention and Visitors Bureau
Hawaii Convention Center
Helms Briscoe
InfoComm International
International Housewares Association
LA Inc. The Los Angeles Convention and Visitors Bureau
Los Angeles Convention Center
Las Vegas Convention and Visitors Authority
Louisville Convention & Visitors Bureau
McCormick Place
Messe Frankfurt GmbH
National Association of Broadcasters (NAB)
National Association of Home Builders (NAHB)
New Orleans Metropolitan CVB
Northstar Meetings Group
Orange County Convention Center
Philadelphia Convention and Visitors Bureau
Premier Beauty
Radiological Society of North America (RSNA)
Rosen Hotels and Resorts
San Antonio Convention & Visitors Bureau
San Diego Convention and Visitors Bureau
San Francisco Convention and Visitors Bureau
Society of Independent Show Organizers (SISO)
Society of the Plastics Institute
Solar Energy Trade Shows LLC (SETS)
Tourism Toronto – Convention and Visitors Association
Trade Show Executive
UBM Live
US Poultry & Egg Association
Visit Denver
Visit Mexico
Visit Orlando

American Society of Anesthesiologists
Anaheim – Orange County Visitor and Convention Bureau
Austin Convention and Visitors Bureau
bxb Online
Columbus Convention and Visitors Bureau
Destination Marketing Association International (DMAI)
Experient, Inc.
Ft. Worth Convention & Visitors Bureau
George R. Brown Convention Center
Greater Fort Lauderdale Convention and Visitors Bureau
Greater Vancouver Visitors and Convention Bureau
Indianapolis Convention and Visitors Association
International Association of Amusement Parks and Attractions (IAPPA)
Interservice/Industry Training, Simulation and Education Conference (I/ITSEC)
Kansas City Convention and Visitors Association
Memphis Convention & Visitors Bureau
Metropolitan Tucson Convention & Visitors Bureau
Minneapolis Northwest Convention and Visitors Bureau
Nashville Convention and Visitors Bureau
Packaging Machinery Manufacturers Institute (PMMI)
Performance Racing
St. Louis Convention and Visitors Commission
Seattle Convention and Visitors Bureau
Tampa Bay and Company
Visit Baltimore
Visit Charlotte
Visit Jacksonville

AE Ventures
Center for Exhibition Industry Research (CEIR)
Craft & Hobby Association
Exhibit Surveys, Inc.
Exhibition Services & Contractors Association (ESCA)
Light Speed
Major American Trade Show Organizers (MATSO)
Mears Transportation
National Automobile Dealers Association
Portland Oregon Visitors Association
VP International
Western Veterinary Conference

About IAEE
Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit for more information.

ExpoPromoter is also the member of IAEE.

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