Thursday, 22 December 2011

Summing Up 2011...

Merry Christmas and Happy New Year!

May the New Year be filled with wonderful adventures and many successes! Get your prediction from ExpoPromoter here.

We had lots of successes this year…
  • ExpoPromoter became an associated member of UFI, AIEE and IFES
  • ExpoPromoter Affiliate Network reached more than 900 b2b web sites
  • We have created useful online tools for event organisers, which can be implemented on event web site and even updated them:
-     TicketForEvent – online registration and e-ticketing service for event organisers. One can already purchase e-ticket and choose a seat in the event hall. Very soon the interactive scheme option will be also available.
-     HotelsForEvent – online hotel price comparison and booking service, which aggregates data from 9 online booking systems. In just a few months the service grew in 23,5% – and relevant search is now made within 235,000 hotels all over the world.

We keep on growing, that is why you should expect more surprises next year. We shall offer you much more!

Thank you for being with us!

Tuesday, 20 December 2011

Merry Christmas and Happy New Year

May your New Year be filled with wonderful adventures and many successes!

Want to get a prediction for the year 2012? Click here

Friday, 16 December 2011

ExpoPromoter Goes On Bringing Professional Buyers' Delegations to the Major Events of Rimini Fiera and Fiera Milano International

ExpoPromoter Hosted buyer programme is appreciated by many European event organisers for the ability to attract to international trade fairs highly targeted professional attendees.

Successful 2-year cooperation of ExpoPromoter with well-known Italian exhibition organiser Rimini Fiera resulted in attraction of delegations from CIS countries and  Baltic region. Exhibitors received guaranteed potential leads and signed more contracts with new market representatives. Attendees in their turn didn’t waste their time on organization of a trip and received a full-scale service instead.

Rimini Fiera provides the professional buyers with all the necessary facilities to fulfill their business interests – privileged travelling and accommodation conditions, matchmaking solution, personal assistant/translator etc.

After event organiser confirms buyer`s participation in the event, registered buyer gets access to the Rimini Fiera online matchmaking application in order to plan his business meetings with the exhibitors. User friendly interface and functionality of the solution makes exhibitor search very easy and meeting arrangements are made automatically and quickly

Thus, individual schedule is created for each buyer to hold 12 business meetings in one day. Moreover, professional visitors experience no difficulties in communication, since every buyer is provided with personal assistant whose foreign language is fluent and specified

Professional buyers` delegation gathered by ExpoPromoter to visit 61st International Hospitality Exhibition SIA Guest in November, 2011consisted of 33 companies from Russia, Ukraine and the Baltic countries.Delegates conducted 396 business meetings

ExpoPromoter regularly receives orders from the leading European event organisers to form professional buyers group. At the moment ExpoPromoter attracts representatives for such international trade shows as Macef, Sapore, Technodomus and Rimini Wellness.

If your company`s profile fits any of the named exhibitions please contact ExpoPromoter’s VIP Buyer Department at e-mail:

January, 26-29, 2012
Organiser – Fiera Milano International
The  International  home  show. Show sectors: Table and kitchenware; Home décor; silver; bijoux, gold, fashion and accessories; Gifts, trade and big volume.

Fabruary, 25-28, 2012
Organiser – Rimini Fiera SPA
The B2B event for the food and beverage sector. Innovations and trends in the Ho.Re.Ca. industry.865 companies, 79,823 professional visitors, 3,000 business meetings between exhibiting companies and foreign buyers from 42 countries.

April, 20-24, 2012
Organiser – Rimini Fiera SPA
The international expo of wood technology for the construction and furniture industries.The leading manufacturers of machines, parts, accessories and tools for the woodwork industry get together over five days to present their latest products and technological innovations. More than 100 companies from the CIS countries are expected to join the delelgation. 

May, 10-13, 2012
Organiser – Rimini Fiera SPA
Fitness, wellness and sport.
Exposition sectors: Fitness; Wellness; Wellness food; Sports and sports fashion; Services; Rehabilitation.

Friday, 9 December 2011

More than $1 Million Raised in Support of IAEE Public Relations Campaign Industry-Wide Initiative Launched to Increase Awareness of Face-to-Face Events

LAS VEGAS, 8 December 2011 – Today, the International Association of Exhibitions and Events™ (IAEE) announces it has raised more than $1 million in support of its public relations campaign to increase awareness about the long-term benefits of face-to-face exhibitions and events.

At the heart of this project is a drive to raise funds to support the campaign's goal which is to tell the industry's story while strengthening the exhibitions and events industry's reputation as the preeminent medium for conducting business. No other media brings buyers and sellers together as effectively.

IAEE Chairman Vinnie Polito says, "I am thrilled by the support from hundreds of our colleagues and their organizations. Never before, in IAEE's 83-year history, has there been such a collaborative effort to achieve one goal. As a result, we are now well-positioned to launch and support a vital campaign that will benefit our own industry and the customers we serve."

He continues, "I sincerely appreciate the efforts of the Public Relations Task Force led by Kimberly Hardcastle, Paige Cardwell and Nina Carrara, as well as my fellow directors on the board who were led by Visit Orlando's President and CEO Gary Sain. The generous contributions pledged as a result of these efforts will be invested carefully to meet IAEE members' expectations."

Early supporters who not only supported the campaign financially, but who also submitted compelling stories of their exhibitors' successes include the Consumer Electronics Association, SEMA, INFOCOMM, Monster Cable, the National Association of Broadcasters and the National Restaurant Association to name a few. The three-year-long campaign will focus on communicating the strengths and relevance of face-to-face opportunities, increasing the favorable impression of events, compiling real stories about the power and uniqueness of trade shows, differentiating trade shows from other forms of engagement and leveraging new media and digital opportunities to expand reach and build an online presence.

Additionally, from the initial creation of the Campaign, industry associations including of the Destination Marketing Association International (DMAI); Exhibition Services & Contractors Association (ESCA); Major American Trade Show Organizers (MATSO), and The Society of Independent Show Organizers (SISO), have been instrumental in the development and establishment of their long-term commitment to the Campaign.

Supporting Organizations Include:

American College of Surgeons in Chicago
Association of Equipment Manufacturers (AEM)
Atlanta Convention and Visitors Bureau
Chicago Convention & Tourism Bureau
Conference Direct
Consumer Electronics Association/CES
Convention News TV (CNTV)
CTIA – The Wireless Association
Dallas Convention and Visitors Bureau
Destination DC
Detroit Metro Convention and Visitors Bureau
Global Experience Specialists (GES)
Global Pet Expo
Greater Boston Convention and Visitors Bureau
Greater Houston Convention and Visitors Bureau
Greater Miami Convention and Visitors Bureau
Hawaii Convention Center
Helms Briscoe
InfoComm International
International Housewares Association
LA Inc. The Los Angeles Convention and Visitors Bureau
Los Angeles Convention Center
Las Vegas Convention and Visitors Authority
Louisville Convention & Visitors Bureau
McCormick Place
Messe Frankfurt GmbH
National Association of Broadcasters (NAB)
National Association of Home Builders (NAHB)
New Orleans Metropolitan CVB
Northstar Meetings Group
Orange County Convention Center
Philadelphia Convention and Visitors Bureau
Premier Beauty
Radiological Society of North America (RSNA)
Rosen Hotels and Resorts
San Antonio Convention & Visitors Bureau
San Diego Convention and Visitors Bureau
San Francisco Convention and Visitors Bureau
Society of Independent Show Organizers (SISO)
Society of the Plastics Institute
Solar Energy Trade Shows LLC (SETS)
Tourism Toronto – Convention and Visitors Association
Trade Show Executive
UBM Live
US Poultry & Egg Association
Visit Denver
Visit Mexico
Visit Orlando

American Society of Anesthesiologists
Anaheim – Orange County Visitor and Convention Bureau
Austin Convention and Visitors Bureau
bxb Online
Columbus Convention and Visitors Bureau
Destination Marketing Association International (DMAI)
Experient, Inc.
Ft. Worth Convention & Visitors Bureau
George R. Brown Convention Center
Greater Fort Lauderdale Convention and Visitors Bureau
Greater Vancouver Visitors and Convention Bureau
Indianapolis Convention and Visitors Association
International Association of Amusement Parks and Attractions (IAPPA)
Interservice/Industry Training, Simulation and Education Conference (I/ITSEC)
Kansas City Convention and Visitors Association
Memphis Convention & Visitors Bureau
Metropolitan Tucson Convention & Visitors Bureau
Minneapolis Northwest Convention and Visitors Bureau
Nashville Convention and Visitors Bureau
Packaging Machinery Manufacturers Institute (PMMI)
Performance Racing
St. Louis Convention and Visitors Commission
Seattle Convention and Visitors Bureau
Tampa Bay and Company
Visit Baltimore
Visit Charlotte
Visit Jacksonville

AE Ventures
Center for Exhibition Industry Research (CEIR)
Craft & Hobby Association
Exhibit Surveys, Inc.
Exhibition Services & Contractors Association (ESCA)
Light Speed
Major American Trade Show Organizers (MATSO)
Mears Transportation
National Automobile Dealers Association
Portland Oregon Visitors Association
VP International
Western Veterinary Conference

About IAEE
Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit for more information.

ExpoPromoter is also the member of IAEE.

Wednesday, 7 December 2011

10 Tips to Increase Your Event Attendance and Gain Visitors Loyalty

1. Well-organised event

Never think your attendees won’t notice anything. If you are organizing an event – take good care, be attentive, consider the smallest details and hire professionals to make it a perfect event and unforgettable experience for your clients. Positive feedback is the best tool to promote your event and attract more exhibitors and visitors. Similar to social networking negative comments in the world of Internet turns out to be a disaster for your event. Keep in mind Jeff Bezos’ words “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”.

2. User friendly event web site

Make sure that your event web site is not only stylish and modern, but also informative and has a user friendly interface. Potential clients are to find necessary information quick enough to make a decision about participating in your event. Make certain that they don’t get lost in your web site – make it simple, functional and clear.

3. Respect your visitor and save his time – he’ll be grateful

Do you have a lot of spare time? Why do you think event attendees have more?

First of all, don’t hesitate to implement online registration and e-ticketing service on your event web site. It will provide your participants with a time-saving opportunity to buy a ticket online and avoid queuing at the entrance. Note that your time will be saved as well, in addition to contracting your expenses. Due to automation of registration, billing and check-in processes you will have your costs on hiring additional staff cut.

4. Provide attendees with additional benefits

Do as much as you can to provide your event attendee with all the information he needs to plan his trip right on your web site. Place a link to air/train tickets finder, car rental website, online hotel booking system. In addition to saving your visitors time you can also get commission from service companies and additionally monetize your visitors flow. (e.g. Google Flight Search, HotelsForEvent etc.)

One shouldn`t forget about the matchmaking solutions offering your attendees the opportunity to plan meetings with exhibitors in advance.

5. Hosted buyer program

If you are about to organise a trade show or exhibition spend some money to attract professional visitors. Scale geography of your event, gain participants and attendees loyalty – provide them with guaranteed business meetings using matchmaking services to make profitable deals.

6. Invite your past event attendees to join next event and encourage them with discounts

If you use online registration system, then your past attendee’s data base is ready to be put in work. E-mail your past visitors to invite them to the next edition or inform about a new event launch. The interest may rise if you offer a discount by sending a promo-code. Give attendees special offers and increase their loyalty!

7. Don’t spam

You may lose your visitors if you go too far trying to get in touch with them. People nowadays receive a pile of emails every day and if you go on spamming them don’t wait for a positive feedback. Stay positive and unobtrusive.

8. Attract your audience by informing

Give maximum information about your event on your web site, in corporate blog – everywhere. Firstly, it will prevent you from answering unnecessary questions and save your precious time. Secondly, the more information you distribute, the more people you are likely to engage. Describe all aspects of your event and don`t forget to write from the point of view of each visitor group (exhibitors, attendees, press etc.), they require information to be put in a different way.

9. Don’t ignore the power of social networking

Creating pages for your event in social media is a good way to address your target audience in person and analyse public opinion. Don’t be too formal, but avoid familiarity. Post something familiar to visitors and exhibitors – for example photos/videos from the event, news from the participants etc. It’s important to find balance in combining business-style communication and informal style of social networks.

10. Leave your promotion to professionals

To increase your event awareness use popular event calendars – some of them are free of charge and offer additional pre-paid promotion. The sum to pay for such promotions on b2b web sites is often reasonable, but you’ll save yourself a lot of time for core organization process. For example targets your advertising on b2b web sites from your event industry.

Monday, 28 November 2011

20 Reasons to Use Online Registration and E-ticketing Service For Your Event

Do you still hesitate whether to set up online registration and e-ticketing solution  on your event website? Leave all your doubts behind and empower your event web site with new functions. Here are at least 20 reasons to do it.
  1. Free online registration service
  2. Increase in visitor’s loyalty
  3. Customization of Registration form according to your wishes
  4. Automation of online visitor registration and e-ticketing process with generation of unique QR-code
  5. Involve less personnel to process registration data
  6. Adjustable E-Ticket/Badge with additional info blocks (add logos, hall plan, maps…)
  7. Ticket sale widget design customisation to fit in event’s web site
  8. Creation of different types of tickets (visitor, participant, press, student…)
  9. More than 90 payment options for international and local visitors
  10. Promo codes set up
  11. Free check-in software
  12. No lines at the entrance
  13. Time-saving
  14. Real time notifications for every registration
  15. Customization of visitor notifications
  16. In-depth visitor registration and attendance statistics – before, during and after the event
  17. Automated data base arrangement for later use
  18. Placement of ticket sale widget or a link to the registration form at event web site and at the websites of your partners
  19. Technical support
  20. Commission charged only on tickets sold
All these advantages are available within TicketForEvent online registration and e-ticketing service. In addition, have your tickets sold via ExpoPromoter affiliate network (800+ B2B web sites).

Friday, 25 November 2011

78-th UFI Conference gathers friends and breaks records

On November, 11, UFI members waved farewell to each other after spending 3 days at 78-th UFI Congress. Aimed to examine key industry issues congress managed to bring together almost 400 delegates from 52 countries at the state-of-the-art Feria Valencia Exhibition Centre, Spain. This outstanding attendance of 2011 edition breaks all records for UFI Congress’ in Europe and confirms this year’s theme, “Bridging Continents – Linking People”.

Mariya Shtanhrat and Paul Woodward
UFI Managing Director Paul Woodward stated that “as the voice of the global exhibition industry, UFI represents member organisations managing over 12 million square meters of exhibition space and organizing over 3000 international exhibitions around the globe”.
This year’s event was marked by integration of innovative solutions and discussions of industry trends in informal and relaxing atmosphere.

Two ExpoPromoter representatives took part in the event – Mariya Shtanhrat, ExpoPromoter Business Development Manager, and her associate Julia Kliuchkovska.

On their return Mariya and Julia infected all our staff with their extremely positive impressions about the Congress. This excitement couldn`t be left unnoticed!

H.S. Bedi & Julia Kliuchkovska
Old friends` meeting  is the best description of the atmosphere of the event. Thank to modern means of communication, which help connecting people and establishing friendly relations online, participants met as if they’d known each other for years – although for some of them it was their first meeting in person. Whether being connected on LinkedIn, making friends on Facebook or following on Twitter everyone felt like home – familiar faces no matter how you slice it :)

Mariya Shtanhrat, ExpoPromoter Business Development Manager:

“It was a great trip! Wonderful weather, hospitable Spain, beautiful Valencia and tasty national cuisine left warmest recollection.

This is not the first UFI event I visit, so I was glad to see many people I already know and pleased with a friendly reception.

Generally, the program of the UFI event was well considered, as usual.
Presentations` topics were truly urgent, useful information was spiced with sense of humor and speakers artistically got out the message to the audience. The most unforgettable speaker is definitely Stephane Garelli, Professor at IMD, Institute of Development Management (Switzerland) – his natural charisma sticked to everyone’s memory! Regular coffee breaks gave perfect opportunity to meet new people, talk business and not only :) .

Not to forget about Valencia sightseeing tour, which impressed us with city’s beauty and lively atmosphere combining history and modernism. And of course, a seabreeze… :)

Dinner at Valencia Opera House
Still one of the best attractions was a sophisticated dinner in enchanting atmosphere at Valencia Opera House (Palau de les Arts Reina Sofia). We had a great time together!

However, the only disadvantage of the Congress is a lack of time to get to know all of the delegates. So many people to meet and so little time to do that!”

Once more UFI did a great work to encourage event industry development, create the opportunity to network with a wide range of expo professionals, share best practices and industry innovations. For example, this year everyone appreciated convenience of a useful device Poken, created to collect and exchange digital information in the real world with one touch. So participants had no need to collect paper business cards – UFI members went green:) As Poken officially announces on their Twitter account over 2000 paperless docs collected in pokenHUB of 400 delegates and 10 000 exchanged social business cards.

We look forward to see everyone at future UFI events. We are always open for communication and cooperation – stay in touch with us on Facebook, Twitter, LinkedIn and Google+.

P.S. Warm congratulations to Arie Brienen (CEO Jaarbeurs Holding, Netherlands), who took over as UFI President at the end of the Valencia Congress.

More photos from the 78-th UFI Congress on ExpoPromoter Flickr page

Friday, 18 November 2011

Fairtrade sets up HotelsForEvent widget for 11 events

Starting from this expo season attendees of Fairtrade Messe (DE) events can use a new option on the events` websites – online hotel searching and booking solution.

HotelsForEvent provides fast and easy online search of accommodation near the venue through 235,000 hotels worldwide.

Using ExpoPromoter HotelsForEvent cloud solution for all of the Fairtrade Messe events is expected to increase visitors loyalty and ensure easy event hotel search.


Friday, 11 November 2011

ExpoPromoter is in Valencia

Take a look at the Exhibition World article about UFI 78th Congress and read our report next week.

EUROPE - The 2011 annual UFI Congress is underway in Valencia, bringing together more than 400 delegates from the international exhibition industry to discuss the future of exhibitions.

The two-day speaker programme is being moderated this year by Hakan Gershagen, senior advisor and board member at Belgian organiser EasyFairs. Key speakers include Stephane Garelli, professor at the Institute of Development Management in Switzerland, who will speak about the impact of the ongoing global economic crisis, and Mercedes Araoz, professor at the Universidad del Pacifico in Peru, who will address Latin America´s opportunity for exhibition organisers.

Feria Valencia’s president Alberto Catala Ruiz de Galarreta welcomed delegates from 25 countries to Valencia. He pointed out the current business, political and economic climate made it difficult to determine in which direction the world is headed.

The UFI Congress is an opportunity for members “to take a time-out in Valencia, share information and strategise on the pitfalls and opportunities ahead for the exhibition industry”, he said.

UFI 2011 president Eric Everard agreed the industry needed to continue to develop ways to promote the benefits of exhibitions to global marketers.  

“If we can do our bit to convince business that, when times are tough, exhibitions and events are the place to focus their marketing dollars, then there will have been a silver lining in those storm clouds for our industry,” he told the congress.

A highlight of the UFI Congress programme is a panel discussion on how face-to-face business events will work in the future, with opinion from experts representing various aspects of the business events industry. The panel comprises Rod Cameron from the International Association of Congress Centres (Belgium), Martin Sirk CEO of the International Congress and Convention Association (Netherlands) and Denzil Rankine, founder and chief executive at AMR International (UK).

The event also sees the official handover of the UFI presidency from Everard to Arie Brienen, CEO of Jaarbeurs Holding in the Netherlands. Deputy director of the Shanghai World Expo Coordination Chen Xianjin was recently appointed the 2013 UFI presidency.

Exhibition World

Tuesday, 8 November 2011

Check out new video presentation of ExpoPromoter online ticketing service TicketForEvent! We receive hundreds of questions from organisers of events, striving to learn more about this solution. Find out about main features and advantages of  the TicketForEvent solution and don't hesitate to post your comments ;)  Refer your further questions to 


Watch our YouTube channel

Thursday, 20 October 2011

HotelsForEvent launch: online booking solution for event organisers

The HotelsForEvent online booking solution for event organisers has now been officially launched after promising results during the testing period. In that time, 1,821 bookings were made using the service, and turnover amounted to USD 1,020,362. The figures confirmed developers’ expectations.
This up-to-date service is in demand and satisfies the needs of both event organisers and visitors. On the one hand, HotelsForEvent makes it more organised and effective for visitors to plan their trip. On the other hand, event organisers earn visitors’ loyalty and gain extra income.
The service is created to suit event organisers’ needs in terms of an accommodation management solution, while helping to avoid unnecessary calls during the event organisation process. HotelsForEvent combines accommodation offers from the best online booking systems such as, HRS, Expedia,, , Agoda, and Travelocity. It also generates a comprehensive list of accommodation offers, valid for specific event dates and locations. “A price comparison, sorting feature, flexible filters and a ‘visual search’ option allows the visitor to obtain the most relevant search results. At the moment, the solution is available in 10 different languages, thus ensuring product availability for local as well as international visitors,” stated Gennadiy Netyaha, the CEO of the developer company.

Tuesday, 10 May 2011

ExpoPromo Group Becomes an Associate Member of UFI

London, 10 May 2011 - ExpoPromo Group Ltd, the owner of ExpoPromoter – the largest online Affiliate Network for business events organisers – has been accepted as an Associate Member of UFI, the Global Association of the Exhibition Industry. The decision was taken at a UFI Executive Committee meeting held on 26 March in New Delhi.

UFI is the leading global association of trade fair organisers and exhibition venue operators, representing over 550 member organisations in 84 countries. As well as supporting national and international expo industry partners, it carries out promotion, research and training. The Association’s Approved Event scheme provides a widelyrecognised quality guarantee for both exhibitors at, and visitors to, an event.

UFI membership will enable the ExpoPromoter team to play a greater role in contributing to the industry’s development, through knowledge sharing. The team will also have an enhanced ability to provide individual partners with cutting-edge tools to promote and organise events. Membership also has multiple benefits for ExpoPromoter: the opportunity to network with a wide range of expo professionals; to be kept informed about industry developments; to share best practices; and to gain insight on how to provide the best
possible services for our clients.

In the words of Hennadiy Netyaha, CEO of ExpoPromo Group Ltd
By joining UFI we now have a great opportunity to share information about the solutions we offer with key exhibition industry players. We operate an internet-based Affiliate Network, an efficient and user-friendly vehicle for increasing numbers of exhibition promoters, visitors and ultimately buyers. We not only promote events, but are also aware of the importance of visitor loyalty – and we help organisers build such loyalty with a range of online services. We are excited about upcoming discussions with industry partners which will allow us to develop our products to even better match our users’ needs.

More than 82, 000 events are currently posted on the ExpoPromoter Affiliate Network. Any event organiser can, with a single click, add an exhibition to the calendar, as well as the calendars of more than 700 of our web partners. The number of visitors to network sites continues to grow – last month the Affiliate Network recorded 2,295,598 unique page views.

ExpoPromo Group, which is headquartered in London, has representative offices in the Netherlands and Hong Kong. ExpoPromoter receives technical support from its office in Ukraine.

Wednesday, 19 January 2011

ExpoPromoter raises US $1M from Dekarta Capital

Move marks first venture investment for US$100M fund
  London, 19 January 2011ExpoPromoter, which offers a set of online services for event organizers, has received US$1M of Series A funding from Dekarta Capital, a private fund focusing on companies with extraordinary growth potential.
ExpoPromoter is the largest exhibition events database worldwide, covering 77,000 events by more than 8,000 event organizers. With an affiliate network of more than 500 business websites, ExpoPromoter provides a hub for any services that might be needed by someone organizing events such as conferences and exhibitions. This includes event promotion and advertising, online ticketing and logistical support such as hotel bookings. The service automates some of the time-consuming, labour-intensive but critically important activities involved in organizing business events. It also provides event marketers with clear insight into the return on investment each event delivers. This means organizers can focus their efforts on those activities that deliver the highest commercial value.
The Dekarta Capital Fund was created in 2008 to invest in both early stage and high-growth phase businesses. Managed by Alexander Lyadov and Denis Kim, Dekarta Capital is focused on supporting determined and resourceful entrepreneurs able to successfully shape and adapt to an ever-changing and uncertain world, creating exceptional value for its clients, employees and investors.
Hennadiy Netyaha
  Hennadiy Netyaha the founder and CEO of ExpoPromoter, with a track record of more than 15 years in the exhibition and Internet sectors, commented: “The investment from Dekarta Capital gives us the opportunity to create more value for customers by developing our affiliate network, increasing the number of partner websites, expanding our event database and building up a strong infrastructure – all supporting the rapid growth of our company".
Alexander Lyadov
  “Today, more than ever before, a company’s success depends on using resources wisely. We believe ExpoPromoter is well-positioned to address the need for event organizers to make every marketing dollar deliver predictable and measurable results,” said Alexander Lyadov, Managing Partner, Dekarta Capital. “In the events sector, where the investment battlefield is marketing, ExpoPromoter’s ability to clearly demonstrate ROI makes it an indispensable tool of choice for any event organizer.”

About ExpoPromoter
Expopromoter is part of ExpoPromo Group, which creates and supports a network of exhibition related web resources. ExpoPromoter constitutes a web-based catalogue of business events for more than 146 countries and across 25 industry sectors. It enables trade fair organizers, venues and service companies to promote their events more effectively. The beta version of the web service was launched in 2007. Its affiliate network currently registers about 600,000 unique visitors, over two million unique page views and total traffic of around 15 million visitors monthly.
The company is headquartered in London, with a technical office in Kyiv (Ukraine). Further information is available at

         Founded in December 2008, Dekarta Capital is a private equity and venture capital firm specializing in early stage and growth equity investments in middle market companies. Presently, Dekarta Capital manages the assets of a private fund equal to US$100 million. The firm seeks to invest in all sectors with a focus on financial services, Internet, retail, media and technology. It typically invests up to US$1 million at the early stage and between US$2 million and US$15 million at later stages. The fund supports technology companies originated in Russia, Ukraine and Latvia, which have clearly demonstrated their potential to become industry leaders on the global arena. Further information is available at